Today, Hu Baishan, VP of Vivo China, gave an interview to the media about Vivo’s future plans, which also include the progress of the self-developed chip and Vivo’s successful strategy in the high-end market.
He revealed that the Vivo X70 series with a self-developed ISP chip will be launched in September, and the tablet will be launched in the first half of next year. The tablet will focus on synergy with mobile phones (as said by the VP).
The VP has revealed Vivo’s IoT layout strategy for the future: 1+3+N. In this strategy, digit 1 represents the mobile phone, which the VP believes is the core product and the primary need of people. If there were no smartphones, the peripheral types of equipment would be useless.
While giving an example, he also said that the user experience of high-end customers should be in a closed loop. The VP said that the overall smartphone experience should be much better, attracting customers to buy the company’s peripheral products like headphones, watches, tablets, and other devices (expected to be launched in the future). It is worth mentioning that Apple is an excellent example of a closed-loop.
When it comes to TV, he said that both TV and smartphones have a certain degree of interrelationship, which is very weak. That’s why the company won’t be in this market for long.
In the end, the VP revealed that the tablet is the following targeted product of vivo because the phone’s screen has natural flaws. Collaboration between mobile phones and tablets can be formed regarding account information, screencasting, and related work.
