This morning, OPPO officially announced a strategic cooperation with Hasselblad. Hasselblad is a global professional camera manufacturing company that previously worked with OnePlus and is now a subsidiary of OPPO.
OPPO is expected to manufacture new camera lenses through the two major technological innovations of Hasselblad: Computational Color and Computational Optics, in addition to the joint research and development of Hasselblad focus color.
The OPPO Find X5 series will feature new camera lenses manufactured from the results of this strategic cooperation. After the return of OnePlus to OPPO, the sharing of research and development platforms can help maximize efficient utilization of resources so the consumers can get the proper advantage of Hasselblad’s mobile imaging system in the Find X series and OnePlus main flagship lineup.
With OPPO’s self-developed image-specific NPU chip (MariSilicon X), Hasselblade’s collaboration would elevate the imaging system to a new level.
As per the official information, both companies will start from the innovation of color performance and are also committed to establishing the color standard for smartphone’s camera, dealing with and solving all the problems that cause a lack of unified color standard, and using the computational color technology to achieve the full-time, full-scene, full-focus in OPPO’s mobile phone camera.
With the help of natural color adjustment of Hasselblad mobile phones, OPPO will also be committed to further breakthroughs in the field of portraiture. Moreover, the results of collaboration between these two brands will be presented in future products.
OPPO and OnePlus have successively cooperated with Hasselblad, and the essence lies in “natural color.” Compared with the rich colors of Leica, Hasselblad’s natural and authentic colors may be loved by more people.
Smartphone co-branded cameras have become common these days. It is reported that the cooperation period between OPPO and Hasselblad is three years. Hundreds of people have been invested in research and development, and the cooperation scope ranges from optics to color.